Personalization Jobs in the UK excluding London

Personalization
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Personalization skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Personalization over the 6 months leading up to 24 June 2025, comparing them to the same period in the previous two years.

6 months to
24 Jun 2025
Same period 2024 Same period 2023
Rank 466 726 622
Rank change year-on-year +260 -104 +166
Permanent jobs citing Personalization 117 36 85
As % of all permanent jobs advertised in the UK excluding London 0.29% 0.045% 0.16%
As % of the Processes & Methodologies category 0.32% 0.056% 0.16%
Number of salaries quoted 30 31 51
10th Percentile £31,250 £30,000 £36,250
25th Percentile £47,500 £34,250 £47,564
Median annual salary (50th Percentile) £55,000 £47,500 £54,882
Median % change year-on-year +15.79% -13.45% -23.48%
75th Percentile £80,000 £77,500 £62,331
90th Percentile £98,474 £100,000 £67,978
UK median annual salary £55,000 £68,937 £54,882
% change year-on-year -20.22% +25.61% -26.82%

All Process and Methodology Skills
UK excluding London

Personalization falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 36,453 64,687 51,776
As % of all permanent jobs advertised in the UK excluding London 90.64% 80.31% 95.49%
Number of salaries quoted 17,942 43,790 28,121
10th Percentile £25,750 £27,500 £30,500
25th Percentile £33,500 £36,250 £40,000
Median annual salary (50th Percentile) £50,055 £50,000 £55,000
Median % change year-on-year +0.11% -9.09% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £77,500 £77,500 £81,250
UK median annual salary £55,000 £55,000 £60,800
% change year-on-year - -9.54% +1.33%

Personalization
Job Vacancy Trend in the UK excluding London

Job postings citing Personalization as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Personalization in the UK excluding London

Personalization
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Personalization in the UK excluding London.

Salary trend for Personalization in the UK excluding London

Personalization
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Personalization in the UK excluding London over the 6 months to 24 June 2025.

Salary histogram for Personalization in the UK excluding London

Personalization
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Personalization within the UK excluding London region over the 6 months to 24 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +129 43 £42,500 -50.00% 140
East of England +70 30 £50,000 +66.67% 65
South West +122 15 £80,000 +16.05% 46
Midlands +93 15 £65,000 +36.84% 76
North of England +45 10 £56,000 +24.44% 150
West Midlands +80 8 £52,500 +10.53% 38
North West +9 7 £94,637 +133.67% 82
East Midlands - 7 £75,000 - 37
Scotland +105 4 - - 19
Yorkshire +47 2 £44,750 -44.06% 53
North East +51 1 - - 15
Personalization
UK

Personalization
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (6.84%) CMS
2 3 (2.56%) Apache Spark
3 2 (1.71%) Adobe Experience Manager
3 2 (1.71%) Headless CMS
Applications
1 4 (3.42%) Microsoft Excel
2 2 (1.71%) Microsoft Office
3 1 (0.85%) Chatbot
Business Applications
1 3 (2.56%) Shopify
2 1 (0.85%) Payment Gateway
Cloud Services
1 67 (57.26%) GCP
2 65 (55.56%) AWS
2 65 (55.56%) AWS Lambda
2 65 (55.56%) Azure
2 65 (55.56%) Serverless
3 14 (11.97%) Salsify
4 8 (6.84%) Google Analytics
5 6 (5.13%) Google Ads
6 4 (3.42%) Power Platform
7 2 (1.71%) Adobe Analytics
7 2 (1.71%) Algolia
7 2 (1.71%) Contentsquare
7 2 (1.71%) Google Data Studio
8 1 (0.85%) Attraqt
Communications & Networking
1 65 (55.56%) Broadband
2 4 (3.42%) SMS
Database & Business Intelligence
1 14 (11.97%) Metadata
2 4 (3.42%) BigQuery
2 4 (3.42%) Elasticsearch
2 4 (3.42%) NoSQL
2 4 (3.42%) Power BI
2 4 (3.42%) Redis
3 2 (1.71%) Cloud Spanner
3 2 (1.71%) PostgreSQL
3 2 (1.71%) Tableau
4 1 (0.85%) Endeca
4 1 (0.85%) SQL Server
4 1 (0.85%) SQL Server Integration Services
4 1 (0.85%) SQL Server Reporting Services
Development Applications
1 4 (3.42%) Git
2 3 (2.56%) Jenkins
3 1 (0.85%) GitLab
3 1 (0.85%) Selenium
General
1 92 (78.63%) Analytical Skills
2 37 (31.62%) Marketing
3 23 (19.66%) Social Skills
4 15 (12.82%) Retail
5 14 (11.97%) Law
5 14 (11.97%) Legal
6 12 (10.26%) Finance
7 5 (4.27%) Banking
8 4 (3.42%) Advertising
8 4 (3.42%) Automotive
9 2 (1.71%) Public Sector
9 2 (1.71%) Retail Banking
10 1 (0.85%) Inclusion and Diversity
Job Titles
1 83 (70.94%) Senior
2 65 (55.56%) Machine Learning Engineer
3 15 (12.82%) Senior Manager
4 6 (5.13%) Developer
4 6 (5.13%) Lead
5 3 (2.56%) Analyst
5 3 (2.56%) CRM Executive
5 3 (2.56%) Data Manager
5 3 (2.56%) Data Science Manager
5 3 (2.56%) Email Executive
5 3 (2.56%) Email Marketing Executive
5 3 (2.56%) Marketing Executive
6 2 (1.71%) Data Insight Analyst
6 2 (1.71%) E-Commerce Executive
6 2 (1.71%) Insight Analyst
6 2 (1.71%) Insight Data Analyst
6 2 (1.71%) Product Manager
6 2 (1.71%) Senior Data Warehouse Specialist
6 2 (1.71%) SQL Analyst
6 2 (1.71%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 7 (5.98%) CSS
1 7 (5.98%) HTML
2 5 (4.27%) .NET
2 5 (4.27%) RESTful
3 4 (3.42%) .NET Core
3 4 (3.42%) .NET Framework
3 4 (3.42%) ASP.NET
3 4 (3.42%) ASP.NET Core
3 4 (3.42%) CSS3
3 4 (3.42%) Elastic Stack
3 4 (3.42%) Entity Framework
3 4 (3.42%) HTML5
3 4 (3.42%) LINQ
3 4 (3.42%) MassTransit
3 4 (3.42%) RabbitMQ
3 4 (3.42%) Web Services
4 3 (2.56%) PySpark
5 2 (1.71%) AngularJS
5 2 (1.71%) Kafka
5 2 (1.71%) Node.js
Miscellaneous
1 65 (55.56%) Self-Motivation
2 15 (12.82%) Taxonomies
3 14 (11.97%) Management Information System
4 7 (5.98%) Analytical Mindset
5 4 (3.42%) Marketing Technology
6 2 (1.71%) Algorithms
6 2 (1.71%) Social Media
Processes & Methodologies
1 89 (76.07%) Problem-Solving
2 83 (70.94%) Agile
3 75 (64.10%) Machine Learning
4 71 (60.68%) Data Science
5 67 (57.26%) Creative Thinking
5 67 (57.26%) Mentoring
6 66 (56.41%) CI/CD
7 65 (55.56%) Clean Code
7 65 (55.56%) Performance Metrics
8 26 (22.22%) Analytics
8 26 (22.22%) Artificial Intelligence
9 20 (17.09%) Generative AI
10 18 (15.38%) Content Management
10 18 (15.38%) Continuous Improvement
10 18 (15.38%) Roadmaps
11 16 (13.68%) Change Management
11 16 (13.68%) Data Management
12 15 (12.82%) E-Commerce
12 15 (12.82%) Storytelling
12 15 (12.82%) Strategic Roadmap
Programming Languages
1 70 (59.83%) Python
2 65 (55.56%) TypeScript
3 9 (7.69%) SQL
4 5 (4.27%) C#
5 4 (3.42%) T-SQL
6 2 (1.71%) JavaScript
6 2 (1.71%) VBA
7 1 (0.85%) Java
Qualifications
1 65 (55.56%) Degree
1 65 (55.56%) PhD
Quality Assurance & Compliance
1 14 (11.97%) Data Quality
2 1 (0.85%) Accessibility
2 1 (0.85%) GDPR
2 1 (0.85%) PCI DSS
2 1 (0.85%) QA
System Software
1 6 (5.13%) Docker
Systems Management
1 4 (3.42%) Kubernetes
Vendors
1 10 (8.55%) Google
2 4 (3.42%) Adobe
2 4 (3.42%) Hotjar
3 2 (1.71%) Facebook
3 2 (1.71%) Instagram
3 2 (1.71%) Microsoft
3 2 (1.71%) Optimizely
3 2 (1.71%) Splunk
4 1 (0.85%) CyberSource
4 1 (0.85%) Oracle
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