Business-to-Business (B2B)
UK

The table below provides summary statistics for permanent job vacancies requiring B2B skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited B2B over the 6 months leading up to 24 June 2025, comparing them to the same period in the previous two years.

6 months to
24 Jun 2025
Same period 2024 Same period 2023
Rank 183 251 269
Rank change year-on-year +68 +18 -63
Permanent jobs citing B2B 1,029 1,203 1,210
As % of all permanent jobs advertised in the UK 1.82% 1.09% 1.33%
As % of the Processes & Methodologies category 1.97% 1.33% 1.40%
Number of salaries quoted 563 823 854
10th Percentile £27,250 £26,000 £32,500
25th Percentile £30,580 £29,500 £46,250
Median annual salary (50th Percentile) £42,500 £47,500 £60,000
Median % change year-on-year -10.53% -20.83% -1.64%
75th Percentile £67,500 £72,500 £77,500
90th Percentile £95,000 £93,750 £95,000
UK excluding London median annual salary £36,750 £38,500 £50,000
% change year-on-year -4.55% -23.00% -9.09%

All Process and Methodology Skills
UK

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 52,119 90,673 86,581
As % of all permanent jobs advertised in the UK 92.12% 82.21% 95.41%
Number of salaries quoted 26,343 62,635 52,990
10th Percentile £27,500 £29,750 £33,750
25th Percentile £38,750 £40,000 £45,000
Median annual salary (50th Percentile) £55,000 £55,000 £60,800
Median % change year-on-year - -9.54% +1.33%
75th Percentile £75,000 £72,500 £80,000
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £50,055 £50,000 £55,000
% change year-on-year +0.11% -9.09% +4.76%

B2B
Job Vacancy Trend

Job postings citing B2B as a proportion of all IT jobs advertised.

Job vacancy trend for B2B in the UK

B2B
Salary Trend

3-month moving average salary quoted in jobs citing B2B.

Salary trend for B2B in the UK

B2B
Salary Histogram

Salary distribution for jobs citing B2B over the 6 months to 24 June 2025.

Salary histogram for B2B in the UK

B2B
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the UK over the 6 months to 24 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +60 924 £45,000 - 7,831
UK excluding London +30 574 £36,750 -4.55% 3,949
Work from Home +94 383 £42,500 -15.00% 4,300
London +171 376 £65,000 -8.45% 4,226
South East +59 189 £40,000 +8.84% 1,068
Midlands +51 161 £30,580 -23.66% 598
West Midlands +60 118 £30,580 -18.45% 349
North of England -46 86 £40,000 -2.99% 1,064
South West +22 71 £45,000 +20.00% 371
North West -41 51 £40,000 -2.99% 624
East Midlands +37 41 £29,000 -51.67% 246
East of England +16 38 £42,500 -2.30% 500
Yorkshire -3 28 £50,000 +20.48% 364
Scotland +79 19 £33,250 -5.00% 193
Wales +43 8 £32,500 -38.63% 105
North East +42 7 £40,000 +6.67% 78
Northern Ireland +39 2 - - 70

B2B
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 30 (2.92%) CMS
2 25 (2.43%) WordPress
3 5 (0.49%) SharePoint
4 4 (0.39%) Confluence
4 4 (0.39%) Microsoft Exchange
5 3 (0.29%) Headless CMS
6 2 (0.19%) Drupal
6 2 (0.19%) Strapi
7 1 (0.097%) Adobe Experience Manager
7 1 (0.097%) Moodle
7 1 (0.097%) SharePoint Server
7 1 (0.097%) Totara
7 1 (0.097%) Umbraco
Applications
1 39 (3.79%) Microsoft Office
2 32 (3.11%) Microsoft Excel
3 14 (1.36%) Microsoft PowerPoint
4 10 (0.97%) Adobe Creative Suite
5 9 (0.87%) Photoshop
6 8 (0.78%) Blender
7 6 (0.58%) Adobe Illustrator
7 6 (0.58%) InDesign
8 2 (0.19%) Notion
9 1 (0.097%) Adobe XD
9 1 (0.097%) Chatbot
Business Applications
1 78 (7.58%) Salesforce CRM
2 20 (1.94%) NetSuite
3 14 (1.36%) Magento
4 12 (1.17%) Dynamics CRM
4 12 (1.17%) Shopify
5 6 (0.58%) Payment Gateway
6 2 (0.19%) Dynamics NAV
6 2 (0.19%) Sage 200
7 1 (0.097%) Adobe Campaign
7 1 (0.097%) SAP MDG
7 1 (0.097%) SAP S/4HANA
Cloud Services
1 203 (19.73%) SaaS
2 112 (10.88%) Azure
3 110 (10.69%) AWS
4 37 (3.60%) GCP
5 35 (3.40%) Azure DevOps
6 32 (3.11%) Azure Monitor
7 30 (2.92%) Power Platform
8 25 (2.43%) Microsoft 365
9 24 (2.33%) Figma
9 24 (2.33%) Google Analytics
10 22 (2.14%) Azure AI
10 22 (2.14%) Entra ID
11 21 (2.04%) IaaS
12 20 (1.94%) Azure Service Bus
12 20 (1.94%) PaaS
13 18 (1.75%) Google Ads
14 17 (1.65%) Power Automate
15 16 (1.55%) Azure ExpressRoute
15 16 (1.55%) Azure Key Vault
16 15 (1.46%) Azure Synapse Analytics
Communications & Networking
1 57 (5.54%) SD-WAN
1 57 (5.54%) WAN
2 40 (3.89%) 5G
3 25 (2.43%) Internet
4 22 (2.14%) DNS
5 20 (1.94%) Firewall
6 18 (1.75%) VPN
7 10 (0.97%) Broadband
7 10 (0.97%) Wi-Fi
8 7 (0.68%) HTTP
9 5 (0.49%) SMTP
9 5 (0.49%) TCP/IP
9 5 (0.49%) VoIP
10 3 (0.29%) Unified Communications
10 3 (0.29%) Wireless
11 2 (0.19%) 4G
11 2 (0.19%) IPv4
11 2 (0.19%) IPv6
11 2 (0.19%) Network Security
11 2 (0.19%) SAN
Database & Business Intelligence
1 45 (4.37%) MySQL
2 27 (2.62%) Power BI
3 16 (1.55%) Data Lake
4 10 (0.97%) MongoDB
4 10 (0.97%) SQL Server
5 9 (0.87%) NoSQL
6 8 (0.78%) Looker
6 8 (0.78%) PostgreSQL
6 8 (0.78%) QGIS
7 6 (0.58%) Tableau
8 5 (0.49%) Crystal Reports
9 4 (0.39%) Redis
10 3 (0.29%) Amazon RDS
10 3 (0.29%) Amazon Redshift
10 3 (0.29%) Azure SQL Database
10 3 (0.29%) BigQuery
10 3 (0.29%) Data Warehouse
10 3 (0.29%) DynamoDB
10 3 (0.29%) Elasticsearch
10 3 (0.29%) Mixpanel
Development Applications
1 46 (4.47%) Git
2 27 (2.62%) JIRA
3 9 (0.87%) Visual Studio
4 8 (0.78%) Gradle
5 5 (0.49%) Jenkins
5 5 (0.49%) SonarQube
5 5 (0.49%) webpack
6 4 (0.39%) Appium
6 4 (0.39%) PHPUnit
6 4 (0.39%) Selenium
6 4 (0.39%) Subversion
6 4 (0.39%) WebDriver
7 3 (0.29%) Babel
7 3 (0.29%) Maven
8 2 (0.19%) Axure RP
8 2 (0.19%) Bazaar
8 2 (0.19%) Grunt
8 2 (0.19%) LabVIEW
9 1 (0.097%) Bitbucket
9 1 (0.097%) SoapUI
General
1 402 (39.07%) Social Skills
2 302 (29.35%) Marketing
3 247 (24.00%) Finance
4 105 (10.20%) Analytical Skills
5 92 (8.94%) Presentation Skills
6 79 (7.68%) Inclusion and Diversity
7 63 (6.12%) Retail
8 60 (5.83%) Legal
9 54 (5.25%) Law
10 48 (4.66%) Telecoms
11 44 (4.28%) Organisational Skills
12 42 (4.08%) Advertising
13 37 (3.60%) Public Sector
14 36 (3.50%) Electronics
14 36 (3.50%) Publishing
15 23 (2.24%) Billing
15 23 (2.24%) Games
16 22 (2.14%) Manufacturing
17 19 (1.85%) Automotive
18 14 (1.36%) Banking
Job Titles
1 178 (17.30%) Business Manager
2 175 (17.01%) Development Manager
3 174 (16.91%) Business Development Manager
4 148 (14.38%) Senior
5 74 (7.19%) Developer
6 72 (7.00%) Lead
7 51 (4.96%) Sales Executive
8 50 (4.86%) Product Manager
9 46 (4.47%) Marketing Manager
9 46 (4.47%) Senior Manager
9 46 (4.47%) Support Engineer
10 39 (3.79%) Sales Manager
11 37 (3.60%) Senior Developer
12 36 (3.50%) Account Executive
13 35 (3.40%) Architect
13 35 (3.40%) Sales Representative
14 34 (3.30%) Account Manager
15 33 (3.21%) Technical Support
16 28 (2.72%) Software Engineer
17 26 (2.53%) Marketing Executive
Libraries, Frameworks & Software Standards
1 48 (4.66%) HTML
2 40 (3.89%) .NET
3 36 (3.50%) CSS
4 33 (3.21%) React
5 22 (2.14%) REST
6 17 (1.65%) RESTful
7 16 (1.55%) Node.js
8 15 (1.46%) Middleware
9 13 (1.26%) Blazor
10 11 (1.07%) Kafka
11 9 (0.87%) HTML5
12 8 (0.78%) RabbitMQ
12 8 (0.78%) Spring
13 7 (0.68%) OpenAPI
14 6 (0.58%) Express.js
14 6 (0.58%) GraphQL
14 6 (0.58%) Next.js
14 6 (0.58%) Playwright
14 6 (0.58%) React Native
14 6 (0.58%) Vue
Miscellaneous
1 169 (16.42%) Self-Motivation
2 85 (8.26%) Social Media
3 46 (4.47%) Onboarding
4 37 (3.60%) Self-Driving Car
5 31 (3.01%) Product Ownership
6 30 (2.92%) Enterprise Software
7 28 (2.72%) Mobile App
8 27 (2.62%) Cloud Native
9 20 (1.94%) GNSS
10 19 (1.85%) Driving Licence
10 19 (1.85%) Mobile Games
11 17 (1.65%) Data Centre
11 17 (1.65%) NHS
12 16 (1.55%) Algorithms
12 16 (1.55%) Blog
13 15 (1.46%) Legacy Systems
14 13 (1.26%) Satnav
15 12 (1.17%) Hybrid Cloud
16 11 (1.07%) Marketing Technology
17 10 (0.97%) Renewable Energy
Operating Systems
1 30 (2.92%) Linux
2 24 (2.33%) Windows
3 17 (1.65%) Apple iOS
4 10 (0.97%) Mac OS
5 8 (0.78%) Android
5 8 (0.78%) Unix
6 5 (0.49%) Windows Server
7 1 (0.097%) Windows Server 2016
Processes & Methodologies
1 277 (26.92%) CRM
2 273 (26.53%) Business Development
3 255 (24.78%) B2B Sales
4 209 (20.31%) Decision-Making
5 164 (15.94%) Problem-Solving
6 145 (14.09%) Analytics
7 133 (12.93%) B2C
8 127 (12.34%) Agile
9 118 (11.47%) Value Proposition
10 114 (11.08%) Roadmaps
11 112 (10.88%) Lead Generation
12 102 (9.91%) Business Intelligence
13 101 (9.82%) Project Management
14 87 (8.45%) Artificial Intelligence
15 83 (8.07%) Active Listening
15 83 (8.07%) Digital Marketing
15 83 (8.07%) E-Commerce
16 80 (7.77%) User Experience
17 79 (7.68%) SEO
18 77 (7.48%) Mentoring
Programming Languages
1 103 (10.01%) SQL
2 73 (7.09%) Python
3 45 (4.37%) JavaScript
4 41 (3.98%) C#
5 34 (3.30%) Java
6 28 (2.72%) C++
7 22 (2.14%) PowerShell
8 18 (1.75%) MATLAB
9 17 (1.65%) TypeScript
10 16 (1.55%) Bicep
11 12 (1.17%) C
11 12 (1.17%) PHP
12 5 (0.49%) Kotlin
12 5 (0.49%) Objective-C
12 5 (0.49%) Swift
13 3 (0.29%) Bash
13 3 (0.29%) Perl
14 2 (0.19%) ActionScript
14 2 (0.19%) ActionScript 2.0
14 2 (0.19%) Ruby
Qualifications
1 178 (17.30%) Degree
2 29 (2.82%) DBS Check
3 19 (1.85%) HNC
4 16 (1.55%) Azure Certification
4 16 (1.55%) Master's Degree
5 15 (1.46%) AWS Certification
5 15 (1.46%) Computer Science Degree
5 15 (1.46%) HND
6 10 (0.97%) MBA
6 10 (0.97%) Security Cleared
7 9 (0.87%) ITIL Certification
8 7 (0.68%) AWS Certified Cloud Practitioner
9 6 (0.58%) SC Cleared
10 5 (0.49%) ACCA
10 5 (0.49%) Microsoft Certification
11 4 (0.39%) AWS Certified Solutions Architect
11 4 (0.39%) Six Sigma Black Belt
12 3 (0.29%) CIMA
12 3 (0.29%) PMI Certification
12 3 (0.29%) PMP
Quality Assurance & Compliance
1 84 (8.16%) SLA
2 25 (2.43%) QA
3 18 (1.75%) Accessibility
3 18 (1.75%) PMO
4 13 (1.26%) GDPR
5 6 (0.58%) Actionable Recommendations
5 6 (0.58%) California Consumer Privacy Act
6 4 (0.39%) ISO/IEC 27001
7 3 (0.29%) Cyber Essentials
8 2 (0.19%) Cyber Essentials PLUS
8 2 (0.19%) ISO 9001
8 2 (0.19%) NIST
8 2 (0.19%) PCI DSS
8 2 (0.19%) WCAG
9 1 (0.097%) Data Quality
System Software
1 29 (2.82%) Docker
2 16 (1.55%) Virtual Machines
3 8 (0.78%) Active Directory
4 4 (0.39%) Embedded Firmware
4 4 (0.39%) Firmware
5 2 (0.19%) Hyper-V
Systems Management
1 18 (1.75%) Terraform
2 17 (1.65%) Single Sign-On
3 16 (1.55%) Kubernetes
4 6 (0.58%) Microsoft Intune
5 4 (0.39%) SCCM
6 3 (0.29%) Argo
6 3 (0.29%) Prometheus
7 1 (0.097%) Active Directory Federation Services
7 1 (0.097%) EMC NetWorker
7 1 (0.097%) Systems Management Server (SMS)
Vendors
1 148 (14.38%) Salesforce
2 117 (11.37%) Microsoft
3 84 (8.16%) Google
3 84 (8.16%) SAP
4 31 (3.01%) Databricks
5 28 (2.72%) Adobe
6 27 (2.62%) HubSpot
7 22 (2.14%) Oracle
8 16 (1.55%) Meraki
9 14 (1.36%) New Relic
10 13 (1.26%) Apple
11 11 (1.07%) Dell
12 10 (0.97%) Cisco
13 8 (0.78%) Instagram
13 8 (0.78%) Screaming Frog
13 8 (0.78%) ServiceNow
14 7 (0.68%) Facebook
15 6 (0.58%) BT
15 6 (0.58%) Foundry
15 6 (0.58%) WooCommerce
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