Product Marketing Manager Jobs

Product Marketing Manager
UK

The median Product Marketing Manager salary in the UK is £70,000 per year, according to job vacancies posted during the 6 months leading to 20 June 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
20 Jun 2025
Same period 2024 Same period 2023
Rank 695 905 913
Rank change year-on-year +210 +8 +335
Permanent jobs requiring a Product Marketing Manager 28 1 17
As % of all permanent jobs advertised in the UK 0.050% 0.001% 0.019%
As % of the Job Titles category 0.055% 0.001% 0.020%
Number of salaries quoted 14 1 11
10th Percentile £60,000 - £46,250
25th Percentile £63,125 - £48,750
Median annual salary (50th Percentile) £70,000 £40,000 £65,000
Median % change year-on-year +75.00% -38.46% -16.13%
75th Percentile £75,000 - £77,500
90th Percentile £87,500 - £87,500
UK excluding London median annual salary £60,000 £40,000 £41,250
% change year-on-year +50.00% -3.03% -

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 50,489 105,891 83,410
% of permanent jobs with a recognized job title 89.83% 94.82% 91.16%
Number of salaries quoted 26,690 74,857 54,406
10th Percentile £27,500 £28,500 £32,500
25th Percentile £38,754 £38,734 £45,000
Median annual salary (50th Percentile) £55,000 £52,500 £60,000
Median % change year-on-year +4.76% -12.50% -
75th Percentile £73,750 £70,000 £80,000
90th Percentile £95,000 £90,000 £100,000
UK excluding London median annual salary £50,055 £50,000 £53,500
% change year-on-year +0.11% -6.54% +7.00%

Product Marketing Manager
Job Vacancy Trend

Job postings that featured Product Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Product Marketing Manager in the UK

Product Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Product Marketing Manager.

Salary trend for Product Marketing Manager in the UK

Product Marketing Manager
Salary Histogram

Salary distribution for jobs citing Product Marketing Manager over the 6 months to 20 June 2025.

Salary histogram for Product Marketing Manager in the UK

Product Marketing Manager
Top 6 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Product Marketing Manager within the UK over the 6 months to 20 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +204 28 £70,000 +75.00% 400
UK excluding London +200 17 £60,000 +50.00% 236
South East +110 14 - - 56
London - 11 £70,000 - 184
Work from Home - 9 £65,000 - 253
South West - 3 £60,000 - 20

Product Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 20 June 2025, Product Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Product Marketing Manager in the job title.

1 28 (100.00%) Marketing
1 28 (100.00%) Product Marketing
2 21 (75.00%) Market Research
3 20 (71.43%) Degree
4 17 (60.71%) Sales Enablement
5 16 (57.14%) Social Skills
6 15 (53.57%) Marketing Strategy
7 14 (50.00%) Customer Engagement
7 14 (50.00%) Decision-Making
8 13 (46.43%) Customer Acquisition
8 13 (46.43%) Product Strategy
8 13 (46.43%) Value Proposition
8 13 (46.43%) Analytical Skills
8 13 (46.43%) Digital Marketing
8 13 (46.43%) B2B
9 12 (42.86%) SaaS
10 11 (39.29%) Analytics
11 9 (32.14%) Data-Driven Decision Making
11 9 (32.14%) Strategic Thinking
11 9 (32.14%) Social Media
11 9 (32.14%) Finance
12 8 (28.57%) Automotive
12 8 (28.57%) CRM
12 8 (28.57%) SEO
12 8 (28.57%) Analytical Thinking
12 8 (28.57%) Campaign Management
12 8 (28.57%) Customer Segmentation
12 8 (28.57%) Mentoring
12 8 (28.57%) Marketing Automation
12 8 (28.57%) Multichannel Marketing

Product Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 12 (42.86%) SaaS
2 1 (3.57%) Google Analytics
General
1 28 (100.00%) Marketing
2 16 (57.14%) Social Skills
3 13 (46.43%) Analytical Skills
4 9 (32.14%) Finance
5 8 (28.57%) Automotive
6 6 (21.43%) Games
6 6 (21.43%) Inclusion and Diversity
6 6 (21.43%) Law
7 5 (17.86%) Advertising
7 5 (17.86%) Presentation Skills
8 1 (3.57%) Brand Awareness
Miscellaneous
1 9 (32.14%) Social Media
2 3 (10.71%) IoT
2 3 (10.71%) Video\Live Streaming
3 2 (7.14%) Blog
4 1 (3.57%) Digital Media
4 1 (3.57%) PropTech
4 1 (3.57%) Smart Home
Processes & Methodologies
1 28 (100.00%) Product Marketing
2 21 (75.00%) Market Research
3 17 (60.71%) Sales Enablement
4 15 (53.57%) Marketing Strategy
5 14 (50.00%) Customer Engagement
5 14 (50.00%) Decision-Making
6 13 (46.43%) B2B
6 13 (46.43%) Customer Acquisition
6 13 (46.43%) Digital Marketing
6 13 (46.43%) Product Strategy
6 13 (46.43%) Value Proposition
7 11 (39.29%) Analytics
8 9 (32.14%) Data-Driven Decision Making
8 9 (32.14%) Strategic Thinking
9 8 (28.57%) Analytical Thinking
9 8 (28.57%) Campaign Management
9 8 (28.57%) Customer Segmentation
9 8 (28.57%) Marketing Automation
9 8 (28.57%) Mentoring
9 8 (28.57%) Multichannel Marketing
Qualifications
1 20 (71.43%) Degree
2 7 (25.00%) Master's Degree
Vendors
1 1 (3.57%) Google
1 1 (3.57%) HubSpot
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