Digital Strategy Jobs

Digital Strategy
UK

The table below provides summary statistics for permanent job vacancies requiring Digital Strategy skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Strategy over the 6 months leading up to 14 June 2025, comparing them to the same period in the previous two years.

6 months to
14 Jun 2025
Same period 2024 Same period 2023
Rank 434 537 338
Rank change year-on-year +103 -199 +301
Permanent jobs citing Digital Strategy 292 417 897
As % of all permanent jobs advertised in the UK 0.52% 0.38% 0.97%
As % of the Processes & Methodologies category 0.56% 0.46% 1.02%
Number of salaries quoted 69 294 269
10th Percentile £40,620 £36,250 £36,733
25th Percentile £51,140 £48,750 £45,000
Median annual salary (50th Percentile) £65,000 £62,500 £55,000
Median % change year-on-year +4.00% +13.64% -1.79%
75th Percentile £77,500 £70,000 £73,751
90th Percentile £96,750 £86,750 £95,250
UK excluding London median annual salary £55,790 £60,468 £51,918
% change year-on-year -7.74% +16.47% +3.84%

All Process and Methodology Skills
UK

Digital Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,945 90,976 87,859
As % of all permanent jobs advertised in the UK 92.70% 82.55% 95.42%
Number of salaries quoted 25,967 62,719 53,482
10th Percentile £28,000 £29,750 £33,750
25th Percentile £40,000 £40,000 £45,000
Median annual salary (50th Percentile) £55,790 £55,000 £60,899
Median % change year-on-year +1.44% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £50,055 £50,000 £55,000
% change year-on-year +0.11% -9.09% +4.76%

Digital Strategy
Job Vacancy Trend

Job postings citing Digital Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Strategy in the UK

Digital Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Digital Strategy.

Salary trend for Digital Strategy in the UK

Digital Strategy
Salary Histogram

Salary distribution for jobs citing Digital Strategy over the 6 months to 14 June 2025.

Salary histogram for Digital Strategy in the UK

Digital Strategy
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Strategy within the UK over the 6 months to 14 June 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +84 259 £65,000 +4.00% 378
UK excluding London +85 181 £55,790 -7.74% 147
Work from Home +61 88 £60,000 -5.46% 196
London +116 83 £72,000 +6.67% 251
South East +114 72 £55,790 +3.03% 32
North of England +41 52 £58,567 -8.60% 38
North West +32 44 £58,567 -6.29% 27
East of England +51 18 £72,500 +17.79% 7
Midlands +9 14 £47,693 -18.75% 24
West Midlands +4 14 £47,693 -18.75% 17
South West +73 13 £60,000 -8.40% 21
Scotland +115 11 £90,000 +50.00% 11
Yorkshire +46 8 - - 6
Wales +39 1 - - 13

Digital Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (7.88%) WordPress
2 21 (7.19%) CMS
3 4 (1.37%) Drupal
3 4 (1.37%) SharePoint
4 2 (0.68%) BizTalk Server
4 2 (0.68%) Microsoft Exchange
5 1 (0.34%) Umbraco
Applications
1 10 (3.42%) Photoshop
2 5 (1.71%) Adobe Premiere
3 3 (1.03%) Adobe Illustrator
3 3 (1.03%) Microsoft Excel
4 2 (0.68%) Adobe After Effects
4 2 (0.68%) Adobe Creative Suite
4 2 (0.68%) InDesign
5 1 (0.34%) Chatbot
5 1 (0.34%) Microsoft Office
Business Applications
1 4 (1.37%) Dynamics CRM
2 2 (0.68%) Shopify
3 1 (0.34%) Raiser’s Edge
3 1 (0.34%) Salesforce CRM
3 1 (0.34%) Workday HCM
Cloud Services
1 48 (16.44%) Power Platform
2 25 (8.56%) Azure
3 18 (6.16%) Google Analytics
4 17 (5.82%) AWS
5 16 (5.48%) Microsoft 365
6 8 (2.74%) Dynamics 365
7 7 (2.40%) Google Ads
8 6 (2.05%) GCP
9 5 (1.71%) Cloud Computing
9 5 (1.71%) SaaS
10 4 (1.37%) Azure Sentinel
10 4 (1.37%) GitHub
10 4 (1.37%) MailChimp
10 4 (1.37%) Serverless
11 3 (1.03%) Azure DevOps
11 3 (1.03%) Canva
11 3 (1.03%) IaaS
11 3 (1.03%) PaaS
12 2 (0.68%) FinancialForce
12 2 (0.68%) Google Sheets
Communications & Networking
1 4 (1.37%) DNS
1 4 (1.37%) SD-WAN
1 4 (1.37%) VLAN
1 4 (1.37%) WAN
2 3 (1.03%) Internet
3 2 (0.68%) 5G
3 2 (0.68%) Intranet
4 1 (0.34%) Broadband
4 1 (0.34%) SMS
4 1 (0.34%) WPA
Database & Business Intelligence
1 47 (16.10%) Power BI
2 6 (2.05%) SQL Server Reporting Services
3 5 (1.71%) Tableau
4 4 (1.37%) NoSQL
5 3 (1.03%) Data Warehouse
5 3 (1.03%) Looker
5 3 (1.03%) Relational Database
6 2 (0.68%) Data Lake
6 2 (0.68%) Data Mining
6 2 (0.68%) SQL Server
7 1 (0.34%) Big Data
7 1 (0.34%) Electronic Patient Records
Development Applications
1 1 (0.34%) JIRA
General
1 150 (51.37%) Social Skills
2 96 (32.88%) Marketing
3 55 (18.84%) Advertising
3 55 (18.84%) Inclusion and Diversity
4 53 (18.15%) Analytical Skills
5 47 (16.10%) Organisational Skills
6 43 (14.73%) Law
7 40 (13.70%) Finance
8 13 (4.45%) Publishing
9 12 (4.11%) Public Sector
10 8 (2.74%) Retail
11 7 (2.40%) Legal
12 5 (1.71%) Influencing Skills
13 4 (1.37%) Manufacturing
13 4 (1.37%) Presentation Skills
14 3 (1.03%) Local Government
15 2 (0.68%) Billing
15 2 (0.68%) Electronics
15 2 (0.68%) Military
15 2 (0.68%) Telecoms
Job Titles
1 67 (22.95%) Lead
2 40 (13.70%) Analyst
3 38 (13.01%) Digital Analyst
4 35 (11.99%) Account Manager
5 34 (11.64%) Strategic Account Manager
6 18 (6.16%) Head of Digital
7 16 (5.48%) Graduate
7 16 (5.48%) Graduate Analyst
8 10 (3.42%) Architect
9 8 (2.74%) Senior
9 8 (2.74%) Web Manager
10 7 (2.40%) Digital Programme Manager
10 7 (2.40%) Programme Manager
11 6 (2.05%) Solutions Architect
12 5 (1.71%) Dynamics 365 Architect
12 5 (1.71%) Dynamics 365 Solution Architect
13 4 (1.37%) Developer
13 4 (1.37%) Digital Director
13 4 (1.37%) Network Engineer
13 4 (1.37%) Software Engineer
Libraries, Frameworks & Software Standards
1 10 (3.42%) React
2 7 (2.40%) CSS
3 4 (1.37%) GraphQL
3 4 (1.37%) HTML
3 4 (1.37%) Node.js
4 1 (0.34%) .NET
4 1 (0.34%) EDI
4 1 (0.34%) Lightning Web Components
Miscellaneous
1 44 (15.07%) Product Ownership
2 41 (14.04%) Digital Media
3 39 (13.36%) Marketing Technology
4 36 (12.33%) Social Media
5 22 (7.53%) Enterprise Software
6 6 (2.05%) Animation
6 6 (2.05%) Onboarding
7 5 (1.71%) Analytical Mindset
7 5 (1.71%) Mobile App
7 5 (1.71%) Photography
8 4 (1.37%) Blog
8 4 (1.37%) Podcast
9 3 (1.03%) Management Information System
9 3 (1.03%) NHS
10 2 (0.68%) Algorithms
10 2 (0.68%) Driving Licence
10 2 (0.68%) Life Science
10 2 (0.68%) New Media
10 2 (0.68%) Reference Data
10 2 (0.68%) Video Editing
Operating Systems
1 5 (1.71%) Windows
2 2 (0.68%) Windows Server
3 1 (0.34%) Android
3 1 (0.34%) Apple iOS
Processes & Methodologies
1 102 (34.93%) Analytics
2 92 (31.51%) Project Management
3 89 (30.48%) Agile
4 57 (19.52%) Digital Marketing
5 56 (19.18%) Continuous Improvement
6 55 (18.84%) Business Intelligence
7 54 (18.49%) Artificial Intelligence
8 47 (16.10%) Strategic Thinking
9 46 (15.75%) User Experience
10 45 (15.41%) Data Analytics
10 45 (15.41%) Mentoring
11 43 (14.73%) Collaborative Working
12 41 (14.04%) Problem-Solving
12 41 (14.04%) Project Delivery
13 39 (13.36%) Roadmaps
14 38 (13.01%) Time Management
15 37 (12.67%) Creative Thinking
16 36 (12.33%) Technology Transformation
17 34 (11.64%) SEO
18 32 (10.96%) Thought Leadership
Programming Languages
1 8 (2.74%) SQL
2 5 (1.71%) JavaScript
3 4 (1.37%) PowerShell
3 4 (1.37%) TypeScript
4 2 (0.68%) Python
5 1 (0.34%) C
5 1 (0.34%) C#
5 1 (0.34%) C++
5 1 (0.34%) Java
Qualifications
1 84 (28.77%) Degree
2 20 (6.85%) PMI Certification
2 20 (6.85%) PMP
3 8 (2.74%) Security Cleared
4 5 (1.71%) SC Cleared
5 2 (0.68%) CISA
5 2 (0.68%) CISM
5 2 (0.68%) CISSP
5 2 (0.68%) CRISC
5 2 (0.68%) DBS Check
5 2 (0.68%) Master's Degree
6 1 (0.34%) ITIL Foundation Certificate
6 1 (0.34%) MBA
6 1 (0.34%) Postgraduate
6 1 (0.34%) TOGAF Certification
Quality Assurance & Compliance
1 27 (9.25%) Accessibility
2 7 (2.40%) Actionable Recommendations
2 7 (2.40%) WCAG
3 5 (1.71%) GDPR
4 4 (1.37%) ISO/IEC 20000
5 3 (1.03%) Data Quality
5 3 (1.03%) QA
6 2 (0.68%) Cyber Essentials
6 2 (0.68%) Cyber Essentials PLUS
6 2 (0.68%) PCI DSS
7 1 (0.34%) PERC
System Software
1 3 (1.03%) Active Directory
2 1 (0.34%) Virtual Desktop
Systems Management
1 6 (2.05%) Kubernetes
2 3 (1.03%) Ansible
2 3 (1.03%) Puppet
2 3 (1.03%) Terraform
3 1 (0.34%) Matomo
3 1 (0.34%) Microsoft Intune
3 1 (0.34%) SCCM
Vendors
1 36 (12.33%) Alteryx
2 24 (8.22%) Google
3 21 (7.19%) SAP
4 20 (6.85%) Workday
5 19 (6.51%) Concur
6 16 (5.48%) Microsoft
7 12 (4.11%) Salesforce
8 11 (3.77%) TikTok
9 6 (2.05%) Instagram
10 5 (1.71%) Adobe
10 5 (1.71%) Facebook
11 4 (1.37%) Avaya
11 4 (1.37%) Cisco
11 4 (1.37%) SolarWinds
11 4 (1.37%) Zscaler
12 3 (1.03%) Pinterest
12 3 (1.03%) Snapchat
13 2 (0.68%) dotdigital
13 2 (0.68%) Optimizely
13 2 (0.68%) YouTube
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